"Top
10 Tips on Promoting Your Blog."
By Sheila Ann Manuel Coggins
1) Aim to provide quality content.
Whatever the topic or style, popular
blogs are always well written. Good photographs and illustrations
are also well sought after. Offer them if and when you can.
2) Blog regularly. If you don't update your blog
often enough, blog
readers will move on. There are too many blogs out there competing
for attention. Blog readers will go where they can get enough
of what they want.
3) Define the type of readers you want to have
and create content
for them. This will give them reason to link back to your blog
on an ongoing basis. Try not to stray from your typical topics
and style too much. For example, if you tend to write 'touchy-feely'
and positive blog entries, your readers might be turned off if
you start posting rants filled with expletives.
4) Think about keywords with your use of titles,
links and blog posts. Search engines like Google
take these things in to consideration. The more targeted your
keywords, the better the chances of your blog appearing in search
results.
5) Participate in communities. Social
networking plays an important role in blogging. Taking part
in memes
and collaborations, for example, is one way to be active in
the blogosphere.
6) Get involved in people's blogs. Leave thoughtful
comments (not just the 'Visit my blog!' type of comments) and
try to respond to emails.
7) Mention your blog anywhere you possibly can
- in your email signature, in forums, in your business card (if
you feel you can mention your blog in your business or profession),
in address labels and in conversations with friends.
8) Submit your blog to directories
and registries.
9) Make sure you set your blog to ping
blog tracking sites like Weblogs.com
every time you make an update.
10) Consider making use of free and inexpensive
advertising
tools. If you decide to advertise your site, either online
or offline, make sure you prepare attention grabbing ad copy.
Study the type of ads that attract you and see what makes them
work. |
