"The 3 Rules
To Maximizing Profits From Banner Ads!"
By Scott Seiter
Placing those ads on your site are designed to
do just one thing, make you and the advertiser money. No it’s
not rocket science but there is a science to doing it right.
There are 3 simple rules to follow and you will
convert those ads into the revenue you intended them to be when
you decided to place them in the first place.
Don’t sell Viagra to pregnant women! – Basically
what this means is that each page on your site probably offers
something different than all the other pages on your site, otherwise
you would have terrible redundancy on your site and that would
be bad, but that’s for another discussion. Let’s say you have
a site offers travel services, and this particular page is about
a certain destination that you offer. Then your ads should fit
the page, an offer such as “Home Loans”, or “Grocery Coupons”
would be what is know as “Shotgun Marketing”, which basically
means that you are just firing an ad at there and praying that
someone who sees it will be interested. This click and buy ratio
will prove to be VERY disappointing. A proper ad such as “discount
air tickets”, or “Travel Insurance” will produce a much higher,
click and buy ratio, this is what is referred to as “Target Marketing”.
Remember, the internet is a spontaneous buying medium, so when
the visitor is on that particular page, this is when the interest
in this particular subject is at it’s peak! They are already thinking
travel, you are offering them the “Up sell”, meaning you not changing
the visitors train of thought, your offer is just blending in.
Put the steak in the middle, and leave the salad
on the side! – Where do you place you banners? On the side? At
the bottom of the page? Somewhere between the “I’m offering this
for free” and “Look at my fancy graphics” area of the page? Obviously
the most profitable place to set the banner is on the top of the
page, and is highly recommended if that space is available! Most
of the time website owners have reserved that spot for they’re
own offers and the like. The second best place on a page is just
before your start the page content. An animated 468 x 60 banner
should be centered and placed just before you begin your page
content. Remember these banners are what pay you money to keep
your site going, and if all goes right, some change in your pocket.
Move other items on your site to the side and make room for those
banners. Banners placed inside the test of the page content (not
at the end) would be the third option.
I don’t read the fine print, do you?- What size
banners do you use? DO NOT waste your time placing small banners
on your site (unless they are for banner exchange partners)! Small
banners are a waste of space, first of all, how much information
can the seller fit into such a small area? How noticeable will
it be to your site visitor? If you’re trying to sell something,
then SELL IT! Ad size should be 468 x 60 or larger, and centered
on the page, this ad WILL NOT be missed by the roving eye of your
potential buyer. Although they may have not elected to click on
it, odds are they certainly did not miss it, because it was big
enough to at least catch they’re eye.
Finding the right advertiser, who pays the right
commission, and who is offering the right product for a particular
page on your site, will require a bit more work than the standard
“snatch and add” type of banner farming, but the rewards will
be much greater and prove to be well worth it in the long run.
Remember this, “anything worth having, is worth working for, and
money is worth having.” |
