"My 3 Must
Use Secrets for Big Fat Subscriber Lists"
By Mark Joyner
1. Give the Subscriber a *Reason* to
Subscribe
Several psychological studies have demonstrated that giving someone
a reason to comply to your request will greatly increase
their chances of compliance. And the reason doesn't even
have to be good! Amazingly, just using the word "because"
will increase your response.
2. Really "Sell" the Content of Your Newsletter
People don't know whether your newsletter contains pure junk
or gold. You could have the greatest, most informative newsletter
in the world - if you don't *tell* them, they will never know.
Now, here's the key. You don't want to tell them yourself "my
newsletter is the best". No one will believe you. The best
way to let people know how great you are is to have someone
else tell them for you!
You should get a testimonial or two about the content of your
newsletter and use this to "sell" the content of your newsletter.
3. Provide an Incentive to Subscribe
How many people offer a free newsletter? No one can know for
sure, but I'll tell you that the answer is: "too many"!
What is *unique* about what you offer? If you tie your subscription
into being able to access something unique, I promise your
subscriber rate will go through the roof.
Can you offer a free service? Can you offer a free download? A
free (and unique!) report? Access to some exclusive information?
Generate curiosity in your potential subscriber. People are inherently
curious and it is painful when curiosity is not satisfied.
Set it up so subscribing to your newsletter is the only thing
they can do to satisfy that curiosity.
Now, let's put this all together. Here is an example of a "call
to subscribe" you can use that puts all three principles together.
Put this above your subscription form for one week and I
predict your visitor-to-subscriber rate will *at least* triple:
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"~Newsletter Name~ is fantastic.
"It's one of the very few newsletters I actually read every
time."
- Mark Joyner of ROIbot
Subscribe right now; because, for a limited time you will be given
instant access to the powerful report: "My 3 'Must Use' Secrets
for Big Fat Subscriber Lists."
And you'll get more great tips like this in each and every issue.
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This should be enough to get you started. Sit down right now and
brainstorm. Think of at least 5 ways you can apply these principles
to your newsletter subscription process. Pick the best ones and
apply them *today*.
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