"8
Ways To Defend Yourself From False Spam Complaints."
By John Colanzi
No matter how careful you are, you are always
open to false spam complaints.
You can get upset or you can take more proactive
measures to prepare yourself.
Don't rely on the fact that you are innocent.
Your innocence or guilt usually has no bearing
on the outcome.
It's no comfort knowing you are innocent, if
your site is shut down or you lose your mailing list.
There are some simple steps you can take to protect
your business.
1. Find out your ISP's spam policy.
Some providers will close your account on the
first complaint proven or unproven. If this is your providers
policy, look for one that will take the time to investigate.
It's too late once your account has been closed.
2. Use a marketer friendly list service
to host your opt in list.
Fellow marketers usually know how rampant false
complaints are and won't shut down your list without hearing your
side of the issue.
3. Back up your list daily.
It takes time and effort to build a solid list.
Don't let it disappear overnight.
4. Make sure your web sites are hosted
by services that will let you explain your side of the story,
before they shut you down.
Marketers have lost sites getting 1,000 or more
visitors a day, because their host reacted without warning.
5. Set up email accounts and links to
be used in the resource boxes of your articles.
Some spam software will go after every link in
a newsletter. It's better to lose a throwaway account than have
your main accounts shut down.
6. Set up email accounts and web pages
to use in ezine ads.
7. Keep back up copies of your follow
up auto responder messages.
8. Never send email to someone you don't
know.
Avoid those cd's offering thousands of
safe addresses. They aren't safe.
You can take these simple steps and protect you
business, or you can protest your innocence while your scrambling
to salvage your business.
Don't be a victim. Take the bull by the horns
and protect your business.
No one will do it for you.
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