Are you continually trying in the hope of earning
the level of income you want from your Internet business activities?
Is discouragement starting to creep into your thinking? Most
people keep on trying in the hope of one day succeeding. However,
you won’t succeed unless you address these two key factors.
The first factor is "keep on trying".
Some people do the same thing over and over again and never
learn from the experience. It’s like continually running
into a brick wall in the hope of eventually breaking through.
Alternatively, they constantly join new affiliate programs or
network marketing companies in the belief that this is the magic
one to bring them riches. However, they never devote enough
effort or attention to any one program to succeed in it.
The second factor is "hope". For
some people, they almost have a blind faith that they will succeed.
Yet, they don’t understand what is involved in being successful.
It’s almost as if they expect that one day circumstances
will change and orders will flow in great abundance along with
the profits.
For me, the key to "trying until I succeed"
is based on testing and tracking. It is like a circular process
whereby an idea is implemented, the results are tracked and
then evaluated, the idea is refined or modified based on what
has been learnt, and the process starts all over again.
If you aren’t earning what you want from
your business, you have nothing to lose by applying this concept.
First, look at what you are doing to promote your business.
Are you using the same advertising you have always used? Do
you know if it is working? Test a new headline and track the
results. Test a new offer and see what happens to your sales.
Only test one thing at a time so that you know
what is causing any changes in your results. Once you have a
good performing ad, use it as your benchmark against which all
future tests are measured.
The same concept can be applied to all your
processes and procedures within your business. Make some changes
and test whether they enable you to perform more efficiently
and have more time to do the really important activities that
generate revenue.
Now let’s look at the second factor,
"hope". I once read that genius is 1 percent inspiration
and 99 percent perspiration. The same can be said of success.
The 1 percent is in setting the goal and the 99 percent is working
hard to achieve it. Success doesn’t just happen, it is
created by sustained effort and continual learning.
Hope certainly helps to sustain the effort
required to succeed, but hope without effort is wasted. Success
is based on many small wins that eventually lead to the big
win. This understanding of what success really is helps the
achievers do what needs to be done.
It is applied to business through goal setting
and planning. You set your goal and then determine what you
need to do to achieve it. Most successful businesses utilize
budgets and business plans as a formalized process of mapping
out what is required to achieve the targets they have set.
They then measure their results against these
plans so that they know how well they are doing. This enables
them to fine tune their plans to take into account new things
they have learnt about their market-place and business. It also
enables them to take corrective action before it is too late.
To have the success you want in your business,
plan how you are going to achieve it. Test the ideas you have
and track the results. Use the knowledge gained to improve all
aspects of your business. Be opening to learning opportunities
so that you can adapt and modify your approach as circumstances
change.
