"How
to Improve Response to Your Website Sales Letter?"
By Arun Agrawal
Are you frustrated with the low sales that your
website is producing?
Have heart - you are not alone!
Many people have complained to me that their
website is getting several visitors but not converting enough
of them into paying customers.
On studying their site, I found that their sales
page has 1 or more of these problems:
- Too many links on the page. The visitor gets totally confused
with the number of options and orders nothing.
- Too much talking about themselves and not talking about
the visitors and their benefits.
- Too short copy. Some designers believe that people don’t
read long copy on the Internet. Fact is - they don't read
boring copy. If the benefit of your product or service is
presented in crisp and organised fashion, with bullets and
short paragraphs, visitors will read any size copy.
The copy on your sales page should -
- talk to the visitors one to one.
- give bulleted list of benefits to the prospect.
- have minimal or zero links to divert the prospect's attention.
- lead him slowly but surely to the order section.
- reassure him with testimonials.
- capture e-mail address in return for free report or ebook
for future follow-ups even if he visitor does not order
in the first visit.
- offer him incentive to act NOW with time-limited bonus offer.
Do you think this is too much for you to handle?
Have a look at Marlon Sander's pushbuttonletters.com.
This is a complete system for generating web site sales
copy or sales letters. It will ask you questions related to your
product or service and generate readymade sales letters for putting
up at your website or for sending to your prospects.
These letters are based on proven direct response
principles and guaranteed to improve response to your offer at
your site.
So go ahead, put up a nicely written sales letter
on your site and see your sales zoom.
Are you frustrated with the low sales that your
website is producing?
Have heart - you are not alone!
Many people have complained to me that their
website is getting several visitors but not converting enough
of them into paying customers.
On studying their site, I found that their sales
page has 1 or more of these problems:
- Too many links on the page. The visitor gets totally confused
with the number of options and orders nothing.
- Too much talking about themselves and not talking about
the visitors and their benefits.
- Too short copy. Some designers believe that people don’t
read long copy on the Internet. Fact is - they don't read
boring copy. If the benefit of your product or service is
presented in crisp and organised fashion, with bullets and
short paragraphs, visitors will read any size copy.
The copy on your sales page should -
- talk to the visitors one to one.
- give bulleted list of benefits to the prospect.
- have minimal or zero links to divert the prospect's attention.
- lead him slowly but surely to the order section.
- reassure him with testimonials.
- capture e-mail address in return for free report or ebook
for future follow-ups even if the visitor does not order in
the first visit.
- offer him incentive to act NOW with time-limited bonus offer.
Do you think this is too much for you to handle?
Have a look at Marlon Sander's pushbuttonletters.com.
This is a complete system for generating web site sales
copy or sales letters. It will ask you questions related to your
product or service and generate readymade sales letters for putting
up at your website or for sending to your prospects.
These letters are based on proven direct response
principles and guaranteed to improve response to your offer at
your site.
So go ahead, put up a nicely written sales letter
on your site and see your sales zoom. |
