"How To
Plan For Success?"
By John Colanzi
Marketers come online and they're in such a hurry
to make money, they neglect one of the most essential ingredients
to success.
They don't take the time to put together their
battle plan. They know where they want to go, but they never sit
down and map out how they're going to get there.
They're like ships without a crew. They're tossed
to and fro and have no idea why.
If you're serious about your business, you need
a plan.
Your business should be planned like a well thought
out battle. If you haven't got your plan in place you'll suffer
casualties.
You won't suffer loss of life, but you will suffer
losses of:
Just as the well honed warrior prepares for all
possible occurrences, you must be prepared to last through the
slow times, and be just as prepared to capitalize on the times
when it appears you can do no wrong.
The first step on your march to the flag is to
decide who you are. In the immortal words of Shakespeare, "In
brief sir, study that which you most affect".
Know your strengths and know your weaknesses.
You'll never be truly successful until you've first made an inventory
of your-self. You can study all the "How-To's" and you
may even make money, but to be truly be successful you must have
your "Why-To's" in place.
Once you've decided who you are and listed your
strengths and weaknesses, the next step is to determine how much
money you have for your war chest.
Only use money you can afford to lose. As any
professional trader or championship gambler will tell you, "Scared
money never wins!"
Don't mortgage your house or max-out your credit
cards because you've got the million dollar sure-fire winner.
You'll be so busy worrying, you won't be able
to think clearly.
Take money you won't miss and test-test-test.
Your thinking will be much clearer and when your testing finally
hits on a winning formula you'll be ready to capitalize.
When you've got your winning formula, you should
pyramid your profits to expand your business. A minimum of 50%
of your profits should go back into your business in the first
6 months.
If you're only using money you can live comfortably
without, you should place 100% back into marketing, you'll have
plenty of time to enjoy the fruits of your labors!
The final step in your battle plan is to keep
a log book.
Just as generals study battles from the past
and chess players study strategies from the old masters, you must
begin your own manual.
Don't rely on your memory!!
In your manual keep every advertising campaign
you've waged. Be as detailed as possible. List what has worked
and what hasn't.
Key your ads to determine where your profits
are coming from.
Test media used, actual ads and sells letters,
etc. Sculpt your business. If your business is based on profits,
the best way to insure profits is the same way you'd carve an
elephant out of granite.
"Remove everything that's not an elephant!"
In your business remove everything that isn't
profitable.
Be ruthless with that chisel.
Don't marry any method of promotion, or any one
opportunity.
If you do you'll spend time chasing losses, instead
of accumulating profits.
Put some thought and effort into your plan and
you'll be a step ahead of the competition.
Marketers come online and they're in such a
hurry to make money, they neglect one of the most essential ingredients
to success.
They don't take the time to put together their
battle plan. They know where they want to go, but they never sit
down and map out how they're going to get there.
They're like ships without a crew. They're tossed
to and fro and have no idea why.
If you're serious about your business, you need
a plan.
Your business should be planned like a well thought
out battle. If you haven't got your plan in place you'll suffer
casualties.
You won't suffer loss of life, but you will suffer
losses of:
Money
Time
Opportunity
Just as the well honed warrior prepares for all
possible occurrences, you must be prepared to last through the
slow times, and be just as prepared to capitalize on the times
when it appears you can do no wrong.
The first step on your march to the flag is to
decide who you are. In the immortal words of Shakespeare, "In
brief sir, study that which you most affect".
Know your strengths and know your weaknesses.
You'll never be truly successful until you've first made an inventory
of your-self. You can study all the "How-To's" and you
may even make money, but to be truly be successful you must have
your "Why-To's" in place.
Once you've decided who you are and listed your
strengths and weaknesses, the next step is to determine how much
money you have for your war chest.
Only use money you can afford to lose. As any
professional trader or championship gambler will tell you, "Scared
money never wins!"
Don't mortgage your house or max-out your credit
cards because you've got the million dollar sure-fire winner.
You'll be so busy worrying, you won't be able
to think clearly.
Take money you won't miss and test-test-test.
Your thinking will be much clearer and when your testing finally
hits on a winning formula you'll be ready to capitalize.
When you've got your winning formula, you should
pyramid your profits to expand your business. A minimum of 50%
of your profits should go back into your business in the first
6 months.
If you're only using money you can live comfortably
without, you should place 100% back into marketing, you'll have
plenty of time to enjoy the fruits of your labors!
The final step in your battle plan is to keep
a log book.
Just as generals study battles from the past
and chess players study strategies from the old masters, you must
begin your own manual.
Don't rely on your memory!!
In your manual keep every advertising campaign
you've waged. Be as detailed as possible. List what has worked
and what hasn't.
Key your ads to determine where your profits
are coming from.
Test media used, actual ads and sells letters,
etc. Sculpt your business. If your business is based on profits,
the best way to insure profits is the same way you'd carve an
elephant out of granite.
"Remove everything that's not an elephant!"
In your business remove everything that isn't
profitable.
Be ruthless with that chisel.
Don't marry any method of promotion, or any one
opportunity.
If you do you'll spend time chasing losses, instead
of accumulating profits.
Put some thought and effort into your plan and
you'll be a step ahead of the competition.
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