"Keyword
Research - Find Your Niche Market."
By Arun Agrawal
Its true!
"Don't try to create search engine
traffic. Stand in front of the lane where traffic is."
When you are thinking of creating a new product
or developing a website, you should first find out what is it
that people are looking for.
Two things are very important for you to succeed.
-
The product or site should relate to something
you love. You can create a successful site on horses only
if you love horses.
-
You have to locate what topic related to
your subject is in heavy demand. Is it care andupkeep
of horses or horse racing?
If you do not
identify a niche market and become an expert in that subject,
you will have a tough time succeeding in your venture.
Locating
your niche area has become easier than ever
There are several
tools that help you to locate variations of your basic theme and
then report the demand, supply and profitability of these keywords,
based on the search engine traffic. But first, some basics --
Keyword Demand
The amount of
search engine traffic your selected keyword is having. The more,
the better. This will differ from search engine to search engine.
Keyword Supply
The number of
sites that come up when someone searches for the term. Obviously,
the fewer, the better.
This is your
competition. You will have to get a good rank in these search
engine result pages (SERP). You have a greater chance of
getting a good rank and possibly hits to your sites when there
is lower competition.
Keyword Potential
The potential
of the keyword you are targeting is the ratio of the demand vs.
the supply. If the demand goes up, potential goes up; if the supply
goes up, potential goes down.
However, there
is a twist here.
Which is a better
keyword? One with demand and supply of 100 each or one with demand
and supply of 1000 each. Naturally the later.
So what we do
is - to build this factor in our calculations, we put
potential = (demand
x demand) / supply
This reports
the potential of the second keyword as being higher - which it
is.
You must note
here that the actual figure for potential is not important. Its
main use is to rank the keywords we are planning to target and
identify, which are the ones we will go for first.
What do you do
with these keywords, once you have identified your high potential
keywords? We will be covering this topic in the second part of
this article - "Keyword Rich Content Pages - Climb Up
the Search Engine Ladder".
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