By Malabika Lahiri
E-commerce business is quite rewarding when you run it successfully but at the same time challenging as well. The product which you are selling might be pretty exclusive but how will you drive your clients towards it.
In B2B e-commerce business first thing is to choose the right platform where one can expect high business aspects. B2B or business-to-business is the selling process which is similar to B2C but over here the products or service are sold to other businesses who have their own consumers. Now, these business system supports the customer communication, transaction, sales, logistics etc. Whereas, in B2C the product is directly sold to consumer without any third party.
The major challenges faced by B2B e-commerce business are as follows:
B2B business is all about past relationship organization shares with the other companies. The challenges lies on, firstly there is no personal contacts, secondly, the mode of payment is very slow and thirdly number of decision makers. B2B have to put up with many hurdles for a consistent fight with the challenges on the e-commerce platform. Today in the convergence era, we can very well assume B2B do have a hunger for online trading, where they can directly reach out to their customers.