"Warning:
Your Email is Invisible."
By Mark Joyner
What I'm about to show you will increase the
number of people that read your email significantly. (I'm
talking about legitimate opt-in or one-to-one emails here, not
spam.)
Many email clients will allow you to filter out "junk"
based on a set of rules. For example, anything that starts
with "ADV:" or includes such text as "this
email is sent in compliance with..." can be filtered
out and sent directly to your trash file.
If you're like me and get tons of email every day, this can be
quite useful. I just don't have time to read about every time
some South American pharmacy is running a special on Viagra.
The problem is that these rules are not always accurate. That
is, sometimes these "junk email" rules filter out important
email as well.
Surprisingly, these rules are not very forgiving at times. If
I were to write such rules I would do so under the assumption
that it is better to let some spam slip through than to erroneously
filter out something important. But, we're not so lucky. Many
of the junk filtering rules are valid, but others are not.
You should comb through any of the automated follow up emails
or newsletters you send out and remove anything that might
trigger a spam filter. Since some of these rules are quite arcane,
it is probably best to send the email to yourself and receive
it with a client that has junk-filtering rules turned on.
I've found that the Outlook junk filtering rules are the harshest,
so you might try that. If the email is not filtered, you're
probably OK. If it is, play with it until the email is accepted.
Here are some things to look for that you may not expect. The
following will trigger junk email filters in Outlook and keep
your email from being read:
"FREE"
When in ALL CAPS anywhere in your email. You shouldn't use
ALL CAPS for anything anyway, though, if you can avoid it.
"sales@anydomain"
If this is in the from address. Believe it or not!
"extra income"
When found anywhere in the message.
"for free?" or "for free!"
When found anywhere in the message. This one is really silly. I
can think of quite a few uses for this phrase outside of junk
email...
Of course, there are quite a few other rules that will trigger
junk email filters, but these are ones that could easily
trip you up.
Just remember to test the mail yourself to make sure. Doing this
will significantly increase the number of people that actually read
the mail you send them.What I'm about to show you will increase
the number of people that read your email significantly.
(I'm talking about legitimate opt-in or one-to-one emails here,
not spam.)
Many email clients will allow you to filter out "junk"
based on a set of rules. For example, anything that starts
with "ADV:" or includes such text as "this
email is sent in compliance with..." can be filtered
out and sent directly to your trash file.
If you're like me and get tons of email every day, this can be
quite useful. I just don't have time to read about every time
some South American pharmacy is running a special on Viagra.
The problem is that these rules are not always accurate. That
is, sometimes these "junk email" rules filter out important
email as well.
Surprisingly, these rules are not very forgiving at times. If
I were to write such rules I would do so under the assumption
that it is better to let some spam slip through than to erroneously
filter out something important. But, we're not so lucky. Many
of the junk filtering rules are
valid, but others are not.
You should comb through any of the automated follow up emails
or newsletters you send out and remove anything that might
trigger a spam filter. Since some of these rules are quite arcane,
it is probably best to send the email to yourself and receive
it with a client that has junk-filtering rules turned on.
I've found that the Outlook junk filtering rules are the harshest,
so you might try that. If the email is not filtered, you're
probably OK. If it is, play with it until the email is accepted.
Here are some things to look for that you may not expect. The
following will trigger junk email filters in Outlook and keep
your email from being read:
"FREE"
When in ALL CAPS anywhere in your email. You shouldn't use
ALL CAPS for anything anyway, though, if you can avoid it.
"sales@anydomain"
If this is in the from address. Believe it or not!
"extra income"
When found anywhere in the message.
"for free?" or "for free!"
When found anywhere in the message. This one is really silly. I
can think of quite a few uses for this phrase outside of junk
email...
Of course, there are quite a few other rules that will trigger
junk email filters, but these are ones that could easily
trip you up.
Just remember to test the mail yourself to make sure. Doing this
will significantly increase the number of people that actually read
the mail you send them.
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